TCC Group has recently officially signed a Letter of Intent on Tourism Strategic Cooperation with the Tourism Authority of Thailand (TAT). Leveraging the comprehensive brand strength of Red Bull, TCC Group will connect the full industrial chain covering real industry, sports, culture and tourism. It will build a bridge for people-to-people exchanges between China and Thailand through commercial strength, and fully implement its dual-track development strategy of "real industry plus culture and tourism" from two dimensions: tangible economic and trade investment, as well as cultural and people-to-people connectivity. TCC Group is the only leading homegrown Thai multinational enterprise among the signatories to this agreement.

Under the terms of the letter of intent, the two sides will carry out joint marketing campaigns centering on the concept of "Vibrant Thailand", launch the themed marketing initiative "Charge Up for Your Trip to Thailand", and develop sports tourism and wellness tourism products. They will promote Thailand’s cultural and tourism image via Red Bull’s sales network and communication channels. Meanwhile, both parties will cooperate on MICE tourism and talent development programs to jointly elevate brand value and destination value. Commercial strength will facilitate people-to-people exchanges and win-win economic and trade cooperation between China and Thailand.TCC Group stated that this strategic partnership with the Tourism Authority of Thailand enables Red Bull’s unique energetic brand essence to be further applied to travel scenarios. Greater value will be unlocked in deepening the integration of sports and tourism between China and Thailand, expanding the two-way cultural tourism market, and boosting friendly interactions among the people of the two countries.

Separately, on July 18, Saravoot Yoovidhya, Chief Executive Officer of TCC Group and representative of Thai enterprises investing in China, shared the Group’s over 30 years of industrial development in the Chinese market and achievements in Sichuan-Thailand industrial synergy at the 2026 China (Sichuan) – Thailand Investment and Economic Forum.

As introduced, the TCC Group Red Bull Beverage (Sichuan) Production Base is located in the Economic and Technological Development Zone of Neijiang City, Sichuan Province, with a total investment of 2 billion yuan. It introduces world-leading high-speed fully automatic production lines and automated stereoscopic warehouses to achieve efficient integration of production, warehousing and resource recycling. It stands as TCC Group’s largest production base in China in terms of investment scale, product lines and intelligent manufacturing level. The base effectively drives the clustering of upstream and downstream industries and supports Neijiang’s development of the "Sweetness Plus" industry cluster.

In addition, the Red Bull production base in Guangxi, with a total investment of 1.3 billion yuan, went into operation in 2025. Together with the Neijiang base, it forms a dual-hub layout, linking ASEAN raw material sources on one side and covering China’s domestic consumer market on the other, continuously providing tangible industrial support for the growth of bilateral trade.

Saravoot Yoovidhya remarked: “Having cultivated the Chinese market for more than three decades, TCC Group keeps increasing investment in manufacturing. We boost two-way trade growth driven by the Red Bull industrial ecosystem, delivering solid industrial achievements as a Thai-funded enterprise rooted in China that generates mutual benefits for both sides. Drawing on Red Bull’s energetic brand identity, we will continue to explore new paths integrating manufacturing with culture, sports and tourism based on our real industry foundation, and open up new avenues for non-governmental exchanges between the two countries.”

Source: Shanghai Securities News