On the first day of the CIIE Premium Products Fair, the Report on the Communication Influence of the 8th China International Import Expo (hereinafter referred to as the Report) was released. The 8th CIIE achieved outstanding communication influence, with over 2.4 million pieces of information circulating across the internet and a total exposure of more than 6 billion impressions, representing a year-on-year increase of 20%.

Wu Zhengping, Secretary of the Party Leadership Group and Deputy Director of the China International Import Expo Bureau, and Chairman of the National Exhibition and Convention Center (Shanghai), stated that the 8th CIIE reached a new historical high in scale. The National Exhibition gathered 67 countries, regions and international organizations, hosting approximately 280 on-stand activities; the Enterprise Exhibition covered an exhibition area of 367,000 square meters, welcoming 4,108 enterprises that released 461 representative new products, technologies and services. The Report is an objective reflection of the communication achievements of the CIIE and a concentrated embodiment of its spillover effects.

In the Agricultural and Food Products Exhibition Area, Synlait Milk, a "full-attendance participant" of the CIIE, ranked first in communication influence. Yan Zhijun, Asia Pacific Marketing Director of Synlait Milk, told reporters that the enterprise signed 19 cooperation agreements during the CIIE, held more than 20 influencer live streams at its booth, and achieved a total exposure of over 50 million impressions. Leveraging the extensive media coverage and high-volume communication of the CIIE, the enterprise realized the rapid transformation of "exhibits into commodities" and reaped tangible results from its participation.

Qualcomm, a U.S.-based "full-attendance participant", ranked sixth in the 2025 "CIIE Star" list, third in communication influence in the Technical Equipment Exhibition Area, and twelfth among the "Top 100 Exhibitors" this year. During the CIIE, the enterprise joined hands with 26 Chinese industrial partners to showcase more than 60 innovative achievements, bringing an immersive exploration experience to the audience. At present, Qualcomm has signed up for the 9th CIIE.

Reporters learned that the preparation work for the 9th CIIE has been fully launched. The CIIE Bureau will continue to improve the communication and collaboration mechanism to ensure that every voice made generates a greater echo.