At the start of the new year, Phase I of Greenland Global Sourcing Center—hailed as the "first stop for overseas brands entering China" under Greenland Group—officially kicked off trial operations. This marks the full implementation of Greenland's trade sector strategy of "Two Centers & Four Platforms".

Aligning with the national strategic deployment of "smoothing domestic and international dual circulation and fostering a new development pattern", and with guidance and support from the Ministry of Commerce and other superior departments, Greenland Trade Port launched the "Two Centers & Four Platforms" strategy. Centered on two core carriers—the Global Sourcing Center and the National Procurement & Distribution Center—the strategy systematically builds four supporting platforms: one-stop functional services, online transactions, industrial clusters, and business activities. It aims to further enhance platform functions and service capabilities, accelerate the development of a high-energy resource allocation hub serving dual circulation, and make positive contributions to amplifying the spillover effects of the China International Import Expo and elevating Shanghai's status as an international trade center.

Currently, Greenland Global Sourcing Center has established an integrated "exhibition-sales-live streaming" operation system, collaborating with over 20 mid-tier influencers for regular content creation and innovatively positioning itself as the "first stop" for overseas brands entering China. During the New Year holiday, the center successfully held the "New Year Influencer Live Streaming Debut", where cross-border premium products such as Australian beverages, French personal care items, and New Zealand health foods quickly gained consumer attention, with a single live broadcast attracting over 500,000 views.

Covering an area of approximately 2,000 square meters, the center has initially introduced selected products from more than 40 countries and regions worldwide, with nearly 1,000 SKUs spanning core cross-border categories including beauty and personal care, imported snacks, health supplements, and home living. It has initially built a one-stop service scenario featuring "visible exhibits, broadcastable product portfolios, and fulfillable orders".

To accelerate the landing of overseas brands in China, Greenland Global Sourcing Center has recently held multiple special ordering fairs, attracting chain supermarkets, premium channels, and cross-border e-commerce platforms from key regions such as East China and South China for negotiations, resulting in numerous confirmed procurement intentions and rapid implementation. The concurrent launch of the "2026 Influencer Live Streaming Program" has made steady progress, with content creators from multiple platforms in Nanjing, Hangzhou, and other cities successively settling in for product selection. The center has received over 40 influencers, among whom mid-tier influencers with 500,000 to 2 million followers account for more than 70%, initially forming a dual-driven marketing service system of "content dissemination + live streaming sales".

In the future, Greenland Global Sourcing Center will continue to improve its full-link service capabilities of "influencer distribution + supply chain integration", aiming to build a large-scale and efficient cross-border commodity resource platform. It will continuously optimize the imported consumption ecosystem, assist overseas brands in expanding the Chinese market, and deepen the construction of a channel featuring "global high-quality goods, first launched in China".

The newly launched "Two Centers & Four Platforms" strategy plans to transform Greenland Trade Port into a resource allocation platform with concentrated elements, integrated functions, efficient services, and strong radiation within approximately three years, striving to achieve the strategic goal of "double 10 billion yuan" in both platform and self-operated import and export trade volume.

Greenland Trade Port will focus on advancing the following six key tasks:

1. Build a Global Sourcing Center: Driven by the "Hundred-Thousand-Ten Thousand Project", create a leading sourcing hub with the most comprehensive categories of imported goods and the widest country coverage in China.

2. Build a National Procurement & Distribution Center: Establish an efficient supply chain system connecting global resources with domestic county-level markets.

3. Create a One-Stop Functional Service Platform: Integrate full-chain services including government affairs, customs clearance, finance, and law, with offline comprehensive windows and "one-stop" services.

4. Create an Online Trading Platform: Deepen digital integration, build an intelligent sourcing and trade matching system, and realize full-process online transactions.

5. Create an Industrial Cluster Platform: Conduct in-depth cooperation with high-quality enterprises in high-potential fields to build a commercial cluster featuring coordinated development of large, medium, and small enterprises.

6. Create a Business Activity Platform: Build an international exchange hub through an integrated model of "commerce + culture + tourism + exhibitions".

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